Competition is becoming more global and is between the networks of businesses rather than between\nthe firms. Operating in such an increasing networked environment, companies have to innovate\ntheir business, either be orchestrators or be orchestrated. This exploratory paper proposes\nan overarching Supply Chain Orchestration (SCO) framework which leverages on the capabilities\nof the MNCââ?¬â?¢s networks and the local Logistics Service Providers (LSPs) at a strategic level. This\nframework comprises integrated components including orchestrated Supply Chain Network (SCN),\nthe relationship model of the actors, a ââ?¬Å?Win-for-Allââ?¬Â pro-orchestration model, and the collaboration\nplatform for the LSPs. Specifically, the paper proposes a practical approach for upgrading the\nlocal industry through a virtuous model whereby the MNCs, LSPs, and government agencies collaborate\nto create a pro-orchestration environment for greater value adding. Using a semi-structured\ninterview approach, key players across the logistics sector in Singapore were interviewed.\nThe approach strategies for realizing this orchestration are investigated and the implications are\ndiscussed through a few application scenarios.
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